Montblanc, the leading global Maison for luxury business lifestyle, has opened its second standalone boutique in Morocco, together with its longstanding partner, Kallista. Located in Morocco Mall, Casablanca’s premier lifestyle and shopping destination, the new boutique showcases Montblanc’s latest Neo 3.0 retail concept, only recently launched in key flagship boutiques around the world.
The design expands on earlier Neo iterations by French designer and interiors architect Noé Duchaufour-Lawrance, adding travertine and handmade concrete wall finishes to the existing walnut and black lacquer of the boutique. Also featured is a striking silhouette of the iconic Mont Blanc mountain on the façade and back wall of the boutique, inspired by its expression in the Maison’s historic Montblanc Haus in Hamburg that opened earlier this year.
